![]() ![]() In fact, more than seven in 10 respondents aged 18-24 said they’d rather have their mom as a boss over a supervillain. Would you rather work for your mom or a supervillain? Millennials and Gen Xers would easily trade mom out for a supervillain. Does this tell us that we need to be more flexible about the environment we provide to our employees, especially if we’re a multi-generational office? Perhaps. ![]() A majority (61%) of 45- to 54-year-olds would prefer to be back in the office. ![]() Here are the results:ĭrilled down even further, Gen X differs from the collective sampled group. We asked our marketing professionals where they’d rather work: in the office every single day or remotely with their partner or roommate at home. Only One Peer Group Really Wishes to Return to the Office Perhaps they would switch to a messaging app as an alternative to SMS.ĭoes that mean most marketers would rather use their phones to find information than talk to friends? Probably not, but it is worth considering just how much marketers use ads and search engines to make regular purchasing decisions. Six out of 10 marketers would rather give up eating out than part with their mobile devices, and more than half said they’d give up texting in favor of having ready access to search engines. In fact, the only subgroup that would consider giving up their phones instead were males over the age of 45. 60% of marketers surveyed told us they’d give up their laptops over their smartphones. When it comes to technology, the smartphone reigns supreme. Give Up Your Laptop or Smartphone? Marketers of Different Generations Disagree All online marketing for a year.Would you rather.Have every web page you visit load very slowly.See the same ads every day for a year.Would you rather only communicate via.Facebook posts for a year.Zoom calls for a year.Would you rather have your.Blue checkmark stolen by a spam account.Facebook Ad comments inundated by bots.Would you rather.Blog on Tumblr exclusively.Only post on Reddit.Would you rather.Go live on TikTok while getting fired.Wet your pants during a job interview.Would you rather.Have Siri read every text out loud no matter where you are.Only be able to use voice-to-text for the rest of your life.Would you rather.Only do email marketing for the next five years.Only do influencer marketing for the next five years.Would you rather.Do a new social media challenge every day.Only work with teen influencers from here on out.Would you rather.Only do your shopping through ads served to you.Never be able to learn about new products again.Would you rather.Give up your phone.Give up eating out.Would you rather launch.A marketing campaign with unset goals.A campaign with off-brand creative.Would you rather have.To manually send every marketing email.A terrible bounce rate on all landing pages.Would you rather have your boss be.Your mom.A supervillain.Would you rather.Sweat through your clothes every time you have to present at a work meeting.Only be able to speak to your coworkers through song.Would you rather give up your.Smart phone for a year.Laptop for a year.Would you rather give up.Search you rather.Never be able to retarget prospects.Only ever sell to returning customers. Would you rather work.Remotely forever with your partner or roommate at home.In the office every day.Would you rather give up.Dating for a year. ![]()
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